Lenovo-“The go Through”

Lenovo, much associated with the IBM is originally brand china. The 25 year old china’s largest elevated itself to be world's fourth largest personal computer manufacturer after the purchase of IBM's PC division in 2005. Brand is now in ladder with world’s biggest players naming Hewlett-Packard and Dell of the U.S. and Acer of Taiwan. For those unaware the brand is more than just PCs. Lenovo product range includes desktops, laptops, servers, handheld computers, imaging equipment, and mobile phone handsets. In addition to this the brand also renders information technology integration and support services. Lenovo Think centre desktops, Lenovo ThinkPad laptops and tablets, Lenovo 3000 J Series desktops, Lenovo 3000 C, N and V Series laptops are few of the brands under the name that we are well acquainted with.

When we compare Lenovo with the other brands in the market, it stands apart as the brand most aggressive in security and safety. On one hand where other brands bundle security features in a trail version the Lenovo gives its buyers built-in security features and back-up program standards. As Lenovo is targeted to businesses, it is not the best brand to be looking at the high end entertainment and gaming machine with many multimedia features. In addition to this Lenovo systems are non-configurable, which for some could be a big disadvantage. As far as Lenovo’s area of expertise is concerned it is Small business and home office computing undoubtedly. Another point worthy attribute of Lenovo is that it installs its machines with Intel Dual-Core and Intel Extreme processors providing up to 8GB of internal memory and up to 750GB SATA hard drive. This again brings it steps ahead of its competitors.

Lenovo has surely got a thing for its laptops, probably that’s the reason it has recently launched 6 new laptops. This includes the U330, a top notch super thin-n-light ultraportable; the Y330 a conventional Laptop featuring high-definition entertainment pack and the S9 and S10, desktop replacements with a kick of style and fashion. Then there is the G230 and the G430 that are the economy ones. All of the above collectively represent the brand Lenovo with some of the common traits such as Bright Vision, Dolby, veriface, One-key rescue, frameless screen as well as the entire engineering of Lenovo.

After the launch of Think centre A62 I would say that Lenovo has started optimizing its cost effectiveness. The only thing is that Lenovo needs to bring that in practice with its other rage as well since it particularly targets small and medium business. So cost effectiveness should be one of its agendas to stand in competition. Apart from this the brand these days is also after its social responsibility launching green computing option, which I say is a good sign. Overall the brand has managed to like up to its name and is no more under IBM’s wings.

About the Author: Vinnit Alex is a well known author and has written articles on Motherboards, Computer store, Lenovo Laptops, online shop and many other subjects.